CUNA Releases Talent Strategy Guide for Small Credit Unions

CUNA’s Small Credit Union Committee released the Small Credit Union Talent Strategy Guide to address the challenges and opportunities for talent acquisition. Created in partnership with CUNA Mutual Group (CMG), the strategy guide leverages small credit unions’ unique position in the marketplace to find, attract, and retain talent.

“Smaller credit unions may not always have adequate resources to invest in our staff, but that doesn’t mean that we should wave the white flag when it comes to winning the war for talent,” said Amy Brodersen, president/CEO of Family Focus Federal Credit Union and Chair of the CUNA Small Credit Union Committee. “There are different tools and tactics that credit unions can deploy to remain competitive. We hope this resource helps small credit unions stand out in the eyes of much-needed prospective talent.”

The strategy guide includes recommendations on ways small credit unions can find passionate and dedicated applicants, including attracting and retaining talent in a rapidly diversifying labor market. According to the report, small credit unions have a competitive advantage and can attract strong candidates by highlighting the impact that they make on members and the community.

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