ValleyStar Credit Union Announces New Vice President of Brand

CONTACT:
Jett Hooker, Marketing Communication Specialist
Phone: 540.944.8109
email: jetth@valleystar.org

Martinsville, Virginia (March 25, 2022) – ValleyStar Credit Union announces Stephanie Potter as its vice president of brand to develop and execute the brand vision across all channels while aligning messages to target audiences and business objectives.

Stephanie joined ValleyStar in 2016 as the marketing coordinator and diligently worked from entry-level to senior management. She was fundamental in leading the marketing and communication efforts through merger and acquisition growth years that helped shape the current brand.

“Stephanie’s years of expertise in marketing have provided incredible results,” said Mike Warrell, ValleyStar President and CEO. “We look forward to her guidance and leadership as we continue to align our brand with our mission, Employees First. Members Benefit.”

Stephanie used extensive data analysis and consumer behavior studies to create a data-driven marketing team that has been presented with numerous awards under her management, including a local Gold ADDY Award from the American Advertising Federation.

Stephanie holds a Bachelor of Science in Journalism from West Virginia University. We speak your language. Since 1953, the ValleyStar team has guided, educated and stood by its members to make banking and managing your finances as easy and convenient as possible. The credit union is $600 million in assets, serving cities and counties in Virginia and North Carolina.

ValleyStar is a full-service financial institution that offers consumer and commercial products and services. Headquartered in Martinsville, Virginia, ValleyStar operates digital banking services and seven physical branch locations in Collinsville, Danville, Martinsville, Richmond, Roanoke, Rocky Mount and Waynesboro, Va. and a loan center in Fishersville, Va. For more information, visit valleystar.org. We’d love to speak with you.